About

With the care of family-owned organization and the collaborative input of global partnerships, we are a dynamic leader in crafting excellence in everyday products.

Of humble beginnings

Long story short. Our journey, the CEC journey, began in the year 1946. A family-owned organization, we started off humbly as a manufacturer of cellulose products and aromatic chemicals. Over the years, with innovation at the forefront, we have created a palette of unique flavour formulations that are curated to provide extraordinary taste and sensorial experiences to our customers. Today, we have grown to become one of the leading flavour companies in India with global impressions.

Our values

RESPECT
Treating customers associates with utmost respect and kindness.

SAFETY AND WELLNESS
Implementing processes and promoting behaviors that ensure the safety of operations.

INTEGRITY
Striving to carry out each action with honesty and foster trust among customers.

PROFESSIONAL SUPPORT
Creating long-term relationships with all our clients and customers.

SUSTAINABILITY
Developing solutions that protect our planet for future generations.

CREATIVITY
Challenging existing ideas and crafting innovations that exceed consumer expectations.

Our mission Our vision

We dream of being a global & world-class organization with an exceptional team that’s unified by trust and respect by setting up for ourselves an intricately-thought-out mission as follows:

We work towards synergizing people, processes and technology to improve collaboration, and facilitate innovation and learning.

We aim to deliver superior products and services that exceed customer expectations and add value to our clients’ businesses.

To foster continued growth in market coverage, where our customers, employees, business partners and the community share our success.

Our Team

Our journey, the CEC journey, began in the year 1946. A family-owned organization, we started off humbly as a manufacturer of cellulose products and aromatic chemicals. Over the years, with innovation at the forefront, we have created a palette of unique flavor formulations that are curated to provide extraordinary taste and sensorial experiences to our customers. Today, we have grown to become one of the leading flavor companies in India with global impressions.

Mr. A. Appa Rao

Managing Director

Mr. M.B. Bharadwaj

National Sale head - South & West India

Mr. V. Viswanath Ram

National Sales Head - Rest of India

Manufacturing Capabilities

Our commitment to creativity and user satisfaction allows us to push chemistry further.

What We Do

We believe that the sensations of taste and smell play a significant role in the consumer experience. To exceed user expectations, we pursue collaboration for more insightful solutions. By establishing learning relationships with renowned flavor chemists and industry-leading, global flavor houses, we have successfully developed techniques for analyzing and replicating natural flavors and fragrances.

What Makes Us Different

We believe that our creative strength plus decade long experience enables us to provide flavor stability, enhancing the experience of the consumer. We began our journey with a strong commitment to quality which has been the single driving force behind the excellence of our products. Our state-of-the-art flavor manufacturing facilities can cater to world-renowned FMCG companies.